News Story Promotion

"KOB 4 Investigates" promotes original investigative reporting that digs into surprising stories with strong local relevance. This spot teases a report from investigative journalist Matt Grubs about the New Mexico origins of GPS, reframing a technology used around the world as a story with roots much closer to home.

I wrote, produced, edited, and created the graphics for this news story promotion for KOB 4, using reporter footage and material provided by the newsroom. The spot was built around a quick reveal structure: start with the familiar idea of a crime-fighting tool used globally, then land on the unexpected connection to New Mexico and the origins of GPS.

The edit was designed to feel fast, clever, and intriguing, with Matt Grubs serving as the journalistic anchor for the story and the promotion driving directly into the tune-in message for "4 Investigates" on "KOB 4 Nightbeat." The goal was to make a technology-history story feel immediate, surprising, and worth watching.

This KOB 4 story promotion teases a report from Ryan Laughlin about the return of sacred objects and human remains taken from the graves of New Mexico’s Indigenous people. The story centers on the effort to return those ancestors and cultural items home.

I wrote, produced, edited, and created the graphics for this promotion for KOB 4, using reporter footage and material provided by the newsroom. The spot was built around restraint and gravity, letting the subject matter lead while creating a clear sense of urgency and importance.

The edit was designed to feel serious, respectful, and emotionally powerful, with Ryan Laughlin’s storytelling at the center of the piece. The goal was to create a concise promo that honored the weight of the subject while compelling viewers to watch the full report.

The New Mexico State Fair is one of the state’s signature annual events, bringing together entertainment, food, agriculture, competitions, exhibits, and generations of New Mexico families. KOB 4’s State Fair presence gave the station a chance to step outside the newsroom and connect with viewers in a much more playful, personality-driven way.

I wrote, produced, edited, and created the graphics for this KOB 4 State Fair promotion, featuring Danielle Todesco, Steve Soliz, Tessa Mentus, Steve Stucker, Eddie Garcia, and Chris Ramirez. The piece deliberately let some of KOB 4’s normally serious anchors and reporters loosen up, joke around, interact with fairgoers, and even sing as part of the station’s "Stands 4 New Mexico" jingle.

The edit was designed to feel fun, bright, local, and a little unexpected. By putting familiar news personalities into a lighter setting and ending with a musical version of the station’s branding, the spot helped make KOB 4 feel more approachable while still reinforcing its connection to New Mexico and one of the state’s biggest community traditions.

"Heart of New Mexico" is KOB 4’s feature storytelling brand, built around the unusual people, places, and personalities that give the state its character. This promotion teases a Ryan Laughlin story about a local Lyft driver who turns an ordinary ride into a full-on karaoke party.

I wrote, produced, edited, and created the graphics for this KOB 4 story promotion, using Ryan Laughlin’s reporting and newsroom footage to build a quick, playful tease around the driver’s larger-than-life personality and musical approach to ridesharing.

The edit was designed to feel energetic, funny, and instantly engaging, leaning into the music and party atmosphere while still fitting the warm, human-centered tone of "Heart of New Mexico." The goal was to make viewers curious about the person behind the wheel and give them a fun reason to stick around for Ryan’s full story.

"KOB 4 Investigates" is the station’s investigative journalism brand, focused on high-impact stories that help viewers understand emerging threats and how those threats affect New Mexico. This promotion teases a report on ransomware attacks hitting local schools, hospitals, and even cybersecurity organizations.

I wrote, produced, edited, and created the graphics for this KOB 4 story promotion, using newsroom footage and reporting material to build a fast, technology-driven tease around the growing threat of cyberattacks.

The edit was intentionally tech-forward, with stylized graphics, aggressive sound design, digital effects, and tight pacing used to create the feeling of a system under attack. The goal was to make an abstract cybersecurity issue feel immediate and visual while driving viewers toward the practical promise of the story: what they need to know to avoid becoming the next target.

"Heart of New Mexico" is KOB 4’s feature storytelling brand, built around unusual people, places, and stories that reveal unexpected sides of the state. This promotion teases a Ryan Laughlin story about an Albuquerque home hiding a decades-old underground bunker.

I wrote, produced, edited, and created the graphics for this KOB 4 story promotion, using Ryan Laughlin’s reporting and newsroom footage to build the tease around mystery and discovery. The spot plays with the idea of a seemingly ordinary house concealing something much stranger beneath the surface.

The edit was designed to feel curious, mysterious, and slightly cinematic, using pacing, sound, and graphics to create a "rabbit hole" feeling that mirrors the story itself. The goal was to make the audience want to know what was hidden underground, why it was there, and what Ryan would discover when he went looking for the subterranean "Heart of New Mexico."