Story Promotion

"KOB 4 Kids" was my original concept for KOB 4, created during the COVID-19 pandemic as a new kind of local educational resource for families. The idea grew out of conversations with my wife, a teacher, about what students, parents, and educators actually needed at the time: engaging activities that felt useful, local, and relevant to New Mexico.

I developed the concept itself, not just the promotion around it, and helped shape the project into a free family-friendly hub featuring things like virtual field trips, science experiments, arts and crafts, story time, and Navajo language lessons. At the time, this kind of locally focused educational platform had not been done in our market, giving KOB 4 a way to create something genuinely useful for teachers and families rather than simply reporting on the disruption caused by the pandemic.

The campaign was built around the idea that local television could use its reach, personalities, and community connections to help fill a real gap. Tessa Mentus and Steve Soliz introduced the project as both trusted anchors and parents, while "KOB 4 Kids" gave New Mexico families access to educational content designed specifically for them. The project still lives on as a collection of New Mexico-focused learning videos, with categories including science, arts and crafts, language, and reading.

This KOB 4 Kids promotion was created to introduce families to the free educational platform in a way that felt playful, energetic, and made specifically for kids. The spot highlights virtual field trips, science, crafts, storytelling, community involvement, and New Mexico-focused learning.

I wrote, produced, edited, and created the graphics for the promo, shaping it around a direct-to-kids tone rather than a traditional station announcement. The language, pacing, and visuals were designed to make learning feel like an adventure and to give parents and teachers an easy entry point into the larger KOB 4 Kids project.

The edit was intentionally bright, fun, and fast-moving, with a strong sense of discovery. It reinforces the larger idea behind KOB 4 Kids: educational content can be useful, local, and genuinely entertaining at the same time.

This KOB 4 Kids promotion was aimed directly at kids, using humor, puns, and stop-motion animation to make the educational platform feel playful instead of instructional. The entire spot centers on talking rocks with googly eyes, turning geology jokes and visual gags into a goofy introduction to virtual field trips, science, arts and crafts, and other KOB 4 Kids content.

I wrote, produced, edited, and created the graphics and animation for the promo, building the concept around rapid-fire rock jokes like "Stone Age," "Rolling Stones," and "boulder question." The spot also speaks directly to kids about asking their parents and teachers to check out KOB 4 Kids, making the audience part of the joke rather than talking past them.

The edit was intentionally silly, fast, and highly stylized, with stop-motion character animation giving the piece its own identity inside the larger KOB 4 Kids campaign. The goal was simple: make the educational content feel fun enough that kids would actually want to click on it.

This KOB 4 Kids promotion was aimed directly at younger viewers, using a goofy talking voice and a playful tone to make the educational platform feel fun, approachable, and a little weird in the best way.

I wrote, produced, edited, and created the graphics for the promo, building the spot around quick invitations to explore New Mexico, go on family adventures, help out in the community, and discover new things through KOB 4 Kids. The exaggerated voice gave the piece a distinct personality and helped separate it from a conventional educational or station promo.

The edit was designed to be short, energetic, and memorable, with humor doing most of the work. The goal was to make kids curious enough to want to check out KOB 4 Kids while keeping the larger message simple: learning about New Mexico can actually be fun.